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Welcome to David Alan

If you are a lover of luxury with an appreciation for pristine details, you have come to the right place. With over twenty years of experience, master jeweler and diamantaire David Alan collaborates with clients to make Custom, Not Customary fine jewelry. Your life, your love, and your journey will be captured and crafted into your forever jewelry. Each one-of-a-kind piece is painstakingly made by our orchestra of expert jewelers and setters in our New York City Atelier.

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It All Begins Here: Book Your 15-Minute Call

Start your journey on a 15-minute discovery call with David to learn about our Custom, Not Customary process. You will discuss your design ideas, diamonds, timeline, and budget.

Next, meet with David in our luxurious NYC Atelier (or virtually) where he will provide an unmatched comprehensive diamond and jewelry education.

Book now to collaborate on your Custom, Not Customary fine jewelry!

Keep in Touch

To receive emails about our work, receive unmatched education, learn jewelry care and cleaning tips, and take a special behind-the-scenes look at our jewelry process.

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Check Out Some of Our Past Projects